Do you know what SEO Positioning is and how important it is today on the Internet? You have most likely heard of this concept, although you may not fully understand the true meaning of this discipline.
For this reason, as I am sure that, like myself, you are a regular user of Google (most likely, thanks to him, you have come this far).
And it is right to this search engine where most of us go today to find sites that respond to our informational or consumer needs.
What search engines do, in general terms, is index the content of different URLs in their databases, and then list that information in their results in order of relevance (in relation to the intention of our search).
This is where SEO comes into play, through which we must make SEO and the other search engines our allies in the battle to enhance our online visibility and attract new quality visitors.
Taking these considerations into account, I will begin by revealing its definition:
What is SEO?
The SEO, which stands for "Search Engine Optimization" is the set of techniques and strategies that address improving organizational visibility of a website in the results lists of search engines (SERP's).
Hence, it is also known by "Organic Positioning" or simply "Web Positioning" in terms of names.
And, as I have told you in the previous definition of SEO, that set of actions that must be put into practice by the administrators of that site is more about optimizations of the current state of said site.
These encompass a series of On-Page (SEO within the same website) and Off-Page (SEO outside the web) techniques, such as:
- The user experience.
- Improve loading speed.
- Take care of the structure or architecture of the site.
- The quality of external and internal links.
- Create relevant and quality content.
- The strategic choice of Keywords.
- The headings H1, H2, H3, and H4.
- The authority of the website.
- The CTR, among others.
In short, if we had to explain in a few words the previous definition of what SEO is, I would personally start with just one.
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What is the main objective of SEO Positioning?
We have previously said that this discipline's objective is to improve our positions in the search lists and try to be as high as possible in the results offered by search engines to users.
But, this optimization of the SEO positioning of our site has a more profound and important purpose than simply improving visibility:
And this final objective is to also increase the quality of the organic traffic we receive so that in that way, we can boost the conversions of our website.
How is SEO integrated into a Digital Marketing strategy?
Most people find it difficult to see things together. Therefore, also, when talking about digital strategies, they believe that each thing goes separately. Even the marketing itself.
There are many who see this sector as a single piece of the board when, in reality, it is the entire board.
What about SEO? He is just one part of a Digital Marketing Plan, which usually also includes:
- Promotion on the main social networks
- Email marketing
- Video marketing
- Campaigns in Google Ads (Adwords)
- And other additional activities, according to the needs of each project.